About Shelli & Anea

We are Anea & Shelli – friends, business partners and founders of TrueMoon®.

For 20 years, Anea has dedicated her career to girls’ and women’s empowerment and Shelli has excelled in the field of brand marketing. We never set out to sell tampons, but we’ve always been deeply committed to improving the way girls and women feel about themselves.

One day in an empowerment workshop for girls (Anea’s REALgirl® program), we asked a group of 12-16 year olds to tell us what they had previously been taught about their period. When a girl responded that all she really knew was that it was a punishment for what Eve had done, we knew we wanted to give all girls a better answer – a reason to celebrate, not just tolerate their cycles. We knew then that we had to change the conversation about menstruation to a positive one. Because if girls and women hear that what makes them fundamentally female is dirty and shameful, they can’t very well feel good about being female.

When we found out what’s in the average tampon (wood pulp, bleach and synthetic fibers that create dioxons) we were shocked. No one knows, because no one asks, because periods and tampons are relatively taboo subjects.

Our mission was clear: to promote a healthier body AND attitude – to inspire every girl and woman to feel proud of her natural, powerful cycle and take control of her health.

So we’ve combined the power of body knowledge with the power of 100% natural, for the ultimate feminine care product. Because we want you to love your body and take excellent care of it!

~ Shelli & Anea